If you’ve been stuck in single-family investing and feel like you’re hitting a ceiling, you’re not alone. I’ve seen countless investors struggle with the transition to multifamily, feeling unsure about what to say to brokers, how to find deals, and whether investors will take them seriously.
But here’s something I’ve noticed in my students doing multifamily: once you close your first deal, the next ones come much easier.
This is what I call The Law of the First Deal. It’s the hardest one to get, but once you do, momentum builds, brokers take you seriously, investors start to trust you, and the next deals come faster and bigger.
You Feel Stuck Because You Don’t Have Any Experience
So many investors I talk to feel stuck at the starting line. You might be asking yourself:
- How do I talk to brokers confidently?
- How do I convince investors to trust me if I haven’t closed a deal yet?
- How do I even get my first deal under contract?
Six months ago, one of my students, Eli Grunberger, had the same questions. He worried about knowing what to say, how to show confidence, and whether he could really pull it off. Fast forward six months, and he was invited by a broker to submit an offer—proof that all his groundwork was paying off.
What It Takes to Get That First Deal
There are key steps every investor must take to break through and land their first deal:
1. Build Your Team Early
Before you even start making offers, you need a solid team in place. This includes:
- A property manager who knows the market
- A real estate broker who takes you seriously
- A lender who is ready to finance your deal
Brokers don’t take you seriously unless they see you have a team behind you. When my student got invited to submit an offer, it was because he had already built relationships and assembled his team.
2. Talk to Brokers with Confidence
Many new investors worry about how to talk to brokers. But the key is positioning yourself correctly. You don’t need to have a track record; you need a team with a track record.
Instead of talking about yourself, talk about the experience of your property manager, lender, and anyone else on your team. Now it’s not about what you haven’t done, but the focus is on your team. The broker will be thinking, “If this guy is working with all these professionals, he must be serious.”
3. Overcome Investor Objections
One of the biggest fears new investors have is how to convince investors to trust them. If that’s you, you’re not alone! Many potential investors don’t understand how multifamily syndications work. It’s your job to educate them.
One of my students was on a plane talking to a successful entrepreneur. She had never considered real estate investing and thought it was risky. Instead of convincing her, he simply explained the benefits—cash flow, tax advantages, and appreciation. By the end of the flight, she was open to learning more.
That’s how you start building relationships with investors: Educate them.
Over the long term, real estate beats stocks. If you compare 20- or 30-year returns, the stock market averages about 8%, but that doesn’t account for fees, taxes, and inflation. Real estate, on the other hand, offers steady cash flow, appreciation, and tax benefits that significantly boost returns.
Why Your First Deal is Inevitable
The Law of the First Deal states that once you close your first deal, everything changes. Brokers take you seriously. Investors see you as experienced. And most importantly, your confidence skyrockets.
Eli, the student I was talking about at the beginning of this blog, was worried that he wasn’t making progress, but after six months of effort, he was submitting offers and talking to investors.
That’s the reality—every step, even the small ones, bring you closer to your first deal.
The biggest mistake you can make? Doing nothing. The first deal is always the hardest, but once you get it done, everything changes.
If you’re ready to break through and make your first deal happen, check out my free training here: https://youtu.be/aaMQ51iQkBA
To your success,
Michael Blank
Do You Want to Scale with Real Estate?
book a call with our team
Hello there, I found your web site via Google while looking for a related topic, your web site came up, it looks great. I’ve bookmarked it in my google bookmarks.
I’m impressed, I need to say. Really hardly ever do I encounter a weblog that’s both educative and entertaining, and let me inform you, you have got hit the nail on the head. Your idea is excellent; the issue is something that not enough people are speaking intelligently about. I’m very joyful that I stumbled across this in my seek for one thing relating to this.
I simply couldn’t leave your site prior to suggesting that I actually loved the usual information an individual provide for your guests? Is gonna be again steadily in order to investigate cross-check new posts
Oh my goodness! an incredible article dude. Thank you Nevertheless I am experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting equivalent rss problem? Anyone who knows kindly respond. Thnkx
Very interesting subject, appreciate it for posting. “Nothing is more wretched than the mind of a man conscious of guilt.” by Titus Maccius Plautus.
Hi, I think your website might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!
What¦s Happening i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I’m hoping to give a contribution & assist other users like its helped me. Great job.
Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossips and net and this is really irritating. A good web site with exciting content, this is what I need. Thanks for keeping this web site, I will be visiting it. Do you do newsletters? Cant find it.
Useful information. Fortunate me I discovered your website unintentionally, and I’m shocked why this twist of fate didn’t happened earlier! I bookmarked it.
Really excellent visual appeal on this internet site, I’d value it 10 10.
F*ckin¦ tremendous issues here. I¦m very happy to look your article. Thank you so much and i am having a look ahead to touch you. Will you please drop me a e-mail?
I like the helpful info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I’ll learn many new stuff right here! Best of luck for the next!
You got a very great website, Gladiola I discovered it through yahoo.
Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch! “How beautiful maleness is, if it finds its right expression.” by D. H. Lawrence.
hello!,I really like your writing very so much! share we keep in touch extra approximately your article on AOL? I need a specialist on this area to solve my problem. May be that’s you! Taking a look forward to see you.
Keep functioning ,fantastic job!
Excellent blog here! Also your website loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol
Thanks for another wonderful article. Where else could anybody get that type of information in such an ideal way of writing? I have a presentation next week, and I’m on the look for such info.
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is excellent, as well as the content!
Enjoyed examining this, very good stuff, thanks.
I have not checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂
Thanks for each of your efforts on this blog. Kate delights in managing investigation and it’s easy to see why. I notice all concerning the powerful mode you make efficient techniques on this web blog and as well as recommend contribution from others on the area of interest while our child is without a doubt being taught so much. Enjoy the rest of the new year. Your carrying out a pretty cool job.
You have brought up a very superb details , thankyou for the post.
Its superb as your other blog posts : D, thankyou for posting.
I’d need to verify with you here. Which isn’t one thing I often do! I get pleasure from reading a submit that will make individuals think. Additionally, thanks for allowing me to comment!
I believe this site has some rattling superb information for everyone :D. “Calamity is the test of integrity.” by Samuel Richardson.
Good day! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading through your articles. Can you suggest any other blogs/websites/forums that deal with the same topics? Many thanks!
You are my intake, I possess few blogs and sometimes run out from to brand : (.
Just desire to say your article is as astonishing. The clearness for your submit is just cool and that i could suppose you are an expert in this subject. Fine along with your permission allow me to grasp your feed to keep updated with forthcoming post. Thank you a million and please keep up the rewarding work.
I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!
I dugg some of you post as I cerebrated they were extremely helpful very useful
Thank you, I’ve just been searching for info about this topic for a long time and yours is the best I have came upon so far. However, what about the conclusion? Are you positive in regards to the source?
This is a topic close to my heart cheers, where are your contact details though?
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
Very excellent visual appeal on this website , I’d rate it 10 10.
You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I will try to get the hang of it!
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
Hey, you used to write magnificent, but the last several posts have been kinda boringK I miss your great writings. Past several posts are just a little bit out of track! come on!
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
hey there and thank you in your information – I have certainly picked up something new from proper here. I did on the other hand experience several technical points using this website, as I skilled to reload the site many occasions previous to I may get it to load correctly. I were puzzling over in case your web hosting is OK? No longer that I am complaining, but sluggish loading cases times will often have an effect on your placement in google and could harm your high-quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and can glance out for much more of your respective exciting content. Ensure that you update this again very soon..
I found your weblog site on google and test just a few of your early posts. Continue to maintain up the very good operate. I just further up your RSS feed to my MSN Information Reader. Looking for forward to reading more from you later on!…
I like this website very much so much excellent information.
Woh I enjoy your blog posts, saved to bookmarks! .
I like the efforts you have put in this, thanks for all the great blog posts.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
Excellent post however I was wanting to know if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Thanks!
Loving the info on this web site, you have done great job on the content.
Your home is valueble for me. Thanks!…
Very clean site, thankyou for this post.
I don’t commonly comment but I gotta say appreciate it for the post on this special one : D.
Good day very cool website!! Man .. Beautiful .. Wonderful .. I will bookmark your website and take the feeds additionally?KI’m satisfied to search out so many useful information right here within the put up, we’d like develop more techniques on this regard, thanks for sharing. . . . . .
I?¦m now not positive where you’re getting your information, but good topic. I needs to spend some time finding out much more or figuring out more. Thanks for excellent information I was looking for this info for my mission.
Well I sincerely enjoyed studying it. This tip procured by you is very effective for good planning.
I believe this internet site holds some very superb info for everyone. “Loving someone is easy but losing someone is hard.” by Shelby Harthcock.
This is a topic close to my heart cheers, where are your contact details though?
Thanks for sharing superb informations. Your web site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply could not come across. What a perfect web site.
Thanks for sharing excellent informations. Your website is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched everywhere and simply couldn’t come across. What an ideal web site.
Hi there, I found your blog via Google while looking for a related topic, your web site came up, it looks great. I have bookmarked it in my google bookmarks.
I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you’re going to a famous blogger if you are not already 😉 Cheers!
What i do not realize is in reality how you are not really much more well-appreciated than you might be now. You are very intelligent. You realize therefore considerably in the case of this matter, made me for my part imagine it from a lot of varied angles. Its like men and women aren’t involved except it is something to do with Lady gaga! Your own stuffs nice. Always handle it up!
What’s Happening i am new to this, I stumbled upon this I’ve discovered It absolutely useful and it has helped me out loads. I’m hoping to give a contribution & aid different users like its aided me. Good job.
I would like to thank you for the efforts you’ve put in writing this blog. I’m hoping the same high-grade website post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own web site now. Really the blogging is spreading its wings quickly. Your write up is a great example of it.
Hi there, You have done an incredible job. I’ll certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this web site.