Raising capital is crucial in making a real estate syndication happen. But how do you connect with high-net-worth individuals who are interested in multifamily? And then, how do you build trust with those prospective investors? One strategy is to create quality content and design a platform around those resources, attracting passive investors by giving them access to the information they need.
Annie Dickerson is the Cofounder and Managing Partner at Goodegg Investments, a firm dedicated to helping clients achieve financial freedom through passive investing in multifamily real estate. Goodegg has built a reputation for helping its investors gain access to great deals, connecting them with cashflowing real estate syndications. Annie’s strength lies in content creation, and the Goodegg platform features educational resources and a course for new investors, Passive Real Estate Investor Academy.
Today, Annie joins me to describe the freedom of being a full-time multifamily investor, explaining how she overcame her fears and gained the confidence to quit her 9-to-5. She discusses how she came to realize her strengths in raising capital and educating passive investors and offers insight into how she met her cofounder and established a partnership with Goodegg. Listen in to understand why Annie chose to focus on content creation and learn how developing educational resources has helped her connect with potential investors and accelerate her business!
Key Takeaways
Annie’s transition from full-time employee to full-time investor
- Miserable at job but terrified to quit
- Created chart (dangers, opportunities, strengths)
How Annie overcame her fear to become an entrepreneur
- Act of writing down and organizing thoughts
- Address + game plan for each ‘danger’
How Annie’s life is different now that she’s investing full-time
- Freedom to pursue own mission + vision
- Wake up every day and add value
What gave Annie the confidence to quit her job
- Experience with house hacking and rentals on side
- Completed Ultimate Guide program + potential deal
How Annie found her strength in raising capital
- Agreed to raise $200K for partner met through networking
- Fell in love with educating passive investors about deals
How Annie came to start Goodegg Investments with a partner
- Connected with fellow working mom at conferences
- Julie likes phone calls + meetings, Annie at content creation
Why Annie focused on building an educational platform
- Strategy to reach target audience
- Build trust with potential investors
How Annie’s content has served to accelerate her business
- Afford investors independence to research on own
- Address questions shared by many new investors
What’s next for Annie and Goodegg Investments
- Just launched Passive Investor Academy course
- Writing book geared to passive investors
- Looking into syndicating own deal next
Annie’s advice for aspiring multifamily investors
- Get crystal clear on target audience, create avatar
- Attract more people to platform with unique POV
Connect with Annie
Email [email protected]
Resources
Annie’s Passive Investing Course
Paul Nagaoka on ABI EP153
Podcast Show Notes
