Paul Moore had just gotten his real estate license when he wrote his first book, The Definitive Guide to Smith Mountain Lake Real Estate. Though he didn’t have a track record as an agent, the book made things happen for him, attracting people, money and listings. The work he put into researching the book established him as a professional and propelled his career forward in a big way.
We all have a story to tell, and most of us have considered writing a book to share that story. Being a published author pays huge dividends in terms of credibility, and it’s something you can use as leverage in making deals… Especially if you’re new to the world of investing in apartment buildings. But how in the world do you get started? And how do you carve out the time to sit down and write an entire book?
Nick Raithel is the creator of 7-Hour Book, a proven system that can give you clarity in terms of what you want to write about, assist you in developing an outline, and even partner with you in the writing itself if you don’t have the time to devote to the project. He is on a mission to help real estate investors get the recognition they deserve and attract new business and investment opportunities. Today Nick discusses how publishing a book aligns with the objectives of a real estate investor, the benefits of the ‘thud factor,’ and the components of a book launch. Listen in to learn the real-world results you could enjoy from being a published author!
Key Takeaways
[1:43] How publishing a book aligns with the objectives of a real estate investor
- Establishes credibility
- Presents speaking/coaching opportunities
[4:34] The benefits of the ‘thud factor’
- Physical book differentiates you from the crowd
[5:40] The most common mistake made by aspiring writers
- Difficulty nailing down a topic/approach
[7:38] The real-world results of publishing a book
- Invitations to speak at conferences
- Coaching/consulting opportunities
- Attention/leads
[9:19] An example of the 7-Hour Book Process
- Client wanted to establish credibility in a particular market
- Sought specific type of customer, wanted to establish themselves as most qualified choice
- 7-Hour Book flushed out general idea to create structure around 7 principles
- Each chapter educated prospect and demonstrated experience
[12:40] How to develop an idea for a book
- Go to bookstores, look at own shelves to see what’s out there
- ‘Hijack’ an idea or topic
- Consider the angle that you’re ‘sick of it all’ and ready to share the truth
- Or write as a seasoned veteran who can ‘set the record straight’
[14:18] How 7-Hour Book is different from a ghostwriting service
- Focused on results
- Includes call-to-action for reader
[16:21] How to measure those results
- Track web traffic/phone calls generated by call-to-action
[18:04] The elements of a book launch and the associated marketing
- Media spots
- Reviews (make a difference in the minds of buyers)
- Provides ‘social proof’
- 7-Hour Book team will handle for you or advise
[19:51] How the Book Boost provides the ‘kick in the pants’ you need to get started
- Team designs basic, thorough plan
- Designed to allow you to write book yourself (if you have the time and ability)
- Package is under $200
Connect with Nick
Resources Mentioned
The Definitive Guide to Smith Mountain Lake Real Estate by Paul Moore
Free eBook: The Secret to Raising Money to Buy Your First Apartment Building
