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Everything You Need to Know About Crowdfunding

Investing in real estate is a strategic way to inject some diversity into your portfolio while creating a long-term source of income. Historically, taking part in a private real estate deal meant having the right connections but real estate crowdfunding has opened up a new path for investors. To help investors better understand how it works, RealtyShares has created a comprehensive guide which breaks down the finer points of real estate crowdfunding.


Real estate crowdfunding involves the pooling of funds by multiple investors in a real estate project. This form of crowdfunding is different from rewards-based, venture and loan crowdfunding in terms of how investments are made, the kind of potential returns investors enjoy and the level of risk involved. There are two basic ways to invest in crowdfunding property deals. First, investors can make equity investments in commercial or residential properties. In exchange for funding the project, the investor receives an equity stake in the property. Returns are realized in the form of a share of the rental income generated by the property. Investors typically receive payouts on a quarterly basis. Debt investments are an alternative to equity. When you invest in debt, you’re investing in the mortgage loan associated with a particular property. Loans are repaid with interest, a percentage of which is then paid to each investor participating in the deal. These payments may be made monthly or quarterly. Between the two, equity investments offer the potential for higher returns due to the fact that the profitability of a debt investment is limited by the interest rate associated with the loan. On the other hand, equity investments carry a higher degree of risk and typically require a longer holding period, which makes them more illiquid. Equity investors are also at the top of the capital stack, meaning they’re the last to be paid back.


In 2012, President Obama signed the Jumpstart Our Business Startups Act. This Act, which is divided into seven titles, enacted significant changes within securities law and established new guidelines on how startups could raise capital through crowdfunding. Title III of the Act includes specific provisions for crowdfunding. One of the most important changes associated with the JOBS Act centered on Regulation D, which previously banned general solicitation of investors. In 2013, the Securities and Exchange Commission (SEC) relaxed the rules on general solicitation of accredited investors. That move effectively gave rise to the real estate crowdfunding industry. Now, instead of having to rely on people in their network to connect them with private real estate deals, investors can search for and invest in opportunities online. Real estate crowdfunding platforms also offer real estate developers an avenue for raising capital to fund projects outside of traditional bank financing.


Real Estate crowdfundingUp until recently, only accredited investors were allowed to participate in real estate crowdfunding. Being an accredited investor means having a minimum net worth of $1 million or an annual income of at least $200,000. The income threshold increases to $300,000 for married investors. This standard was set because the law assumes these individuals have the requisite experience, knowledge and resources to manage their money. In October 2015, the SEC finalized its ruling on Title III of the JOBS Act. This opened the door for non-accredited investors to participate in crowdfunding investments. Crowdfunding platforms will be able to allow investments from non-accredited investors once the provisions become final, which occurs 180 days after publication in the Federal Register. Non-accredited investors who earn $100,000 would be able to put 10% of their income into crowdfunded investments each year. The limit is set at 5% for non-accredited investors who earn less than $100,000 annually. It’s important to note that while real estate crowdfunding platforms will be able to accept investments from non-accredited investors, not all of them may choose to implement this policy. For more on what the Title III ruling means for non-accredited investors, take a look at the links below.


Real estate crowdfunding platforms may differ in terms of how investments are structured. That, in turn, affects what it is investors own when they participate in a deal. RealtyShares, for example, establishes a separated limited liability company (LLC) for each equity investment opportunity. The LLC holds an interest in the entity that owns the real estate associated with the investment. Investors in an equity deal own shares in the LLC. This structure gives the investor limited liability and it provides them with certain tax benefits associated with pass-through entities. With debt and certain preferred equity investments, the investment is being made in payment dependent notes of RealtyShares subsidiaries. Each note is tied to the performance of a real estate loan or project investment made by an individual subsidiary. Investors who participate in debt deals have ownership in the note itself.


Real estate crowdfunding offers numerous benefits for investors who are seeking direct access to private real estate investments. Compared to investing in a real estate investment trust (REIT) or purchasing a rental property, real estate crowdfunding has the edge when it comes to the following:
  • Transparency – One of the primary advantages that real estate crowdfunding platforms are able to offer over other types of real estate investments is transparency. With a REIT, for example, investors may only have limited information about the underlying access. RealtyShares carefully vets each deal and once they become available, investors have the opportunity to review the details before making a final investment decision.
  • Accessibility – One of the stumbling blocks associated with private real estate deals is the high minimum buy-in that’s often required. It’s not unusual for investors to bring $50,000 or $100,000 to the table to participate. Real estate crowdfunding, on the other hand, sets the bar much lower. RealtyShares, for example, features deals with a $5,000 minimum.
  • Diversification – Real estate is an important component of any well-diversified portfolio and crowdfunding allows investors to fill the gaps. Between debt and investments in both commercial and residential properties, investors have the opportunity to gain exposure to a new asset class with fewer barriers to entry.
  • Tax Benefits – Owning an investment property comes with certain perks, including the ability to deduct depreciation and other expenses associated with the property’s maintenance. With a REIT, it wouldn’t be possible to take advantage of those tax breaks. The way crowdfunded real estate investments are structured, on the other hand, allows equity investors to reap the rewards of the depreciation deduction without having to actually own the property.


As with any other investment, it’s important to practice due diligence when investing in real estate crowdfunding. This ensures that investors are connecting with the right platform and investing in deals that are an appropriate fit for their goals and risk tolerance. Here are some tips investors should keep in mind to ensure that their real estate crowdfunding experience goes smoothly:
  • Choose the right real estate crowdfunding platform – There are dozens of real estate crowdfunding platforms to choose from and they vary in their investment approach. The first step for investors is carefully researching prospective tech-enabled crowdfunding platforms to identify the ones that are most likely to fit their needs.
  • Carefully consider the fundamentals of each investment yourself – Contrary to what some may assume, choosing to invest in real estate using one of these qualified platforms does not mean that they are investment advisors. While many platforms do vet deals beforehand, not all of them do. While a particular platform may appear to the best to begin investing in real estate, it’s still recommended that investors discuss the details with a financial advisor or fiduciary first.
  • Be sure to consider the time to liquidity– Real estate has very different liquidity schedules as well as unique return profiles for each individual investment. With debt investments, for instance, you may be looking at hold time ranging from six months to two years. With equity investments, the hold period can extend up to 10 years. Understanding how long you stand to be locked into a deal from the outset is a must when making investment decisions.
  • Don’t forget about risk – Although real estate investing itself can help to diversify and strengthen a portfolio, there are many types of investments within the class to consider in order to diversify the risk. As we mentioned earlier, equity investments tend to be riskier than debt investments but there’s a trade-off when it comes to the kind of returns investors enjoy. Ultimately, investors need to weigh these two factors against one another to determine which option is more suitable.


Real estate crowdfunding also offers certain rewards to borrowers who need funding to complete a development project. First and foremost, real estate crowdfunding platforms allow borrowers to connect with new investors and gain access to capital with few hurdles. Rather than waiting months for a loan to be approved through a bank, it’s possible to secure funding within a matter of weeks. There’s also an advantage in terms of cost. Online platforms may have lower overhead compared to a bank, which can translate to fewer fees and lower interest rates for borrowers. Some of the costs that borrowers may encounter when raising capital through RealtyShares include placement fees, loan origination fees and administrative fees, all of which are competitive compared to what other crowdfunding platforms charge. Finally, real estate crowdfunding platforms have the ability to be more flexible in terms of the types of properties they’re able list to investors and the kinds of financing options they offer. RealtyShares, for instance, features a variety of investment types, including multi-family residential, industrial, retail, office and self-storage properties. Loans are also available for investors who need capital for fix-and-flip projects on a case-by-case basis. Financing options include secured real estate loans, equity financing and preferred equity investments.


For a real estate borrower to begin the crowdfunding process, the first step is to find a credible platform that matches up with their tailored needs. By using established, experienced companies like RealtyShares to facilitate the crowdfunding process, the borrower is joining forces with a platform that has already done the due diligence to verify a group of accredited investors who are available to fund the real estate projects. The tech-enabled process is streamlined for ease so that borrowers can begin leveraging their opportunities to accredited investors quickly, starting with these steps:
  1. Submit an Application By providing the platform with information about the real estate opportunity via an online application form, they are able to review the opportunity and quickly begin the process.
  2. Approval Once approved, additional information will be requested about the project and a background and credit check will be run on the principals of the sponsoring real estate company. For equity projects, any draft offering memorandum that might be available will be requested and for debt financings, the renovation plan and budget will be requested.
  3. Attract Investors Next, the opportunity is presented to the platform’s accredited investors to gain attention and capital for the project.
  4. Capital While each investment opportunity is unique, the time it takes to complete funding for an investment opportunity is difficult to predict. Debt investments can sometimes fund quite quickly, often within 24 hours, while equity investments involving longer hold periods typically take somewhat longer to fund, often a few weeks.
  5. Approved Funding After commitments have been received, the remainder of the process can take up to 5 additional days for funds to clear.
When you compare that to the different hoops that are required to obtain a bank loan or qualify for a bridge loan through a hard money lender, it becomes easier to see why real estate crowdfunding is becoming a preferred source for capital among real estate developers.


There are a number of crowdfunding platforms to choose from and deciding which one to use can be difficult. Whether you’re an accredited investor who’s ready to fund your first real estate investment or a borrower looking to raise capital for your real estate project, you can’t afford to take the leap into crowdfunding without doing your research beforehand. One of the most important factors that borrowers and investors should consider is the quality of the overall experience individual platforms provide. That includes things like the time frame for funding deals, the diversity of investments that are available, the expected return associated with a particular deal, the quality of the platform’s customer service and the company’s individual track record. That being said, here are three real estate crowdfunding platforms investors should consider:
  • RealtyShares (disclosure: this is an affiliate partner) is one of the online investment platforms that requires a minimum investment of only $5k and that uses technology to connect investors with private real estate investments. We provide an arena where accredited investors can browse a marketplace of pre-screened residential, commercial, retail and mixed-use properties. Our secure site allows investors to oversee every step of the investment process and we feature a live dashboard for monitoring and making decisions. At the same time, borrowers can have their projects presented to accredited investors through the platform, fast-tracking the process of raising capital.
  • RealtyMogul targets accredited and institutional investors, to connect to a broad range of debt and equity real estate investments. The company also provides debt and equity financing for borrowers. Like RealtyShares, RealtyMogul also features a $5,000 minimum investment.
  • iFunding is another platform for investors seeking to invest in commercial retail and single family residential projects with a minimum investment of $5,000. All opportunities on the site are listed with detailed information including estimated length of investment, estimated annual return, property and location information, company profile and individual profiles of everyone involved in the investment. They also include a webinar where the opportunity is discussed with operating partners and investor questions are answered. Borrowers can utilize this platform to work with professionals who can help to approve, list and quickly raise capital for a deal.


Real estate crowdfunding has established itself as a major game changer where the larger real estate industry is concerned. By introducing tech-based solutions and removing some of the most challenging barriers to real estate investing, crowdfunding has injected some positive disruption that’s long overdue. For investors and borrowers alike, it continues to be a path that’s worthy of exploration.

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