What makes YOU different from all the other multifamily syndicators? Read on for 3 tips to stand out from the crowd—so you can raise more money!
As more and more syndicators and capital raisers enter the multifamily space, it becomes more and more important for you to differentiate yourself.
So, why should a passive investor trust YOU with their money?
The key here is to stand out among your peers. But how?
In this week’s video blog, I share 3 tips for standing out from the crowd—so that you can raise more money!
I explain how to develop your syndicator brand story, identifying your secret sauce and the specific audience you want to serve.
You’ll understand how to build a platform that attracts leads and keeps your investors engaged for the long term!
Watch the video below (or keep reading).
Tip # 1: Develop Your Brand
Developing your personal brand requires a certain degree of self-awareness. I recommend devoting a day to developing your answers to the following questions:
- What’s your story?
- What’s different about you? What’s your secret sauce?
- Who do you want to attract? Who do you want to repel?
- Who are you going to serve?
- How are you going to serve them?
- What is your mission?
Then, put the answers to those questions together as a syndicator brand statement. Let me walk you through the process with my own responses to the prompts.
1.What’s your story?
I was working full-time when I read Rich Dad Poor Dad, and it changed my life. I became the crash test dummy of financial freedom, pursuing restaurants, software startups, trading stocks and options, wholesaling and SFH flips—and ultimately lost all my money. I finally figured it out with syndicating apartment buildings and decided to teach others to become financially free.
2. What’s different about you? What’s your secret sauce?
My focus is on helping people achieve financial freedom so that, ultimately, we are empowered to live lives of significance.
3. Who do you want to attract? Who do you want to repel?
I attract people who want financial freedom but repel people who just want to be rich.
4. Who are you going to serve?
As a syndicator, I serve anyone who is considering real estate as a way out of the grind. This includes both aspiring active and passive investors.
5. How are you going to serve them?
For active investors, I offer the highest quality free content and programs available. My platform is designed to inspire, and it really works! I provide a blueprint to becoming financially free in one to three years.
For the passive investors, I offer a consistent flow of high-quality syndication deals that generate passive income and long-term wealth through the investing arm of my organization, Nighthawk Equity.
6. What is your mission?
I am dedicated to helping people become financially free with real estate, empowering them to live a life of significance.
So, how do I put all of that together as a cohesive brand statement?
My mission is to help people become financially free with real estate. For active investors, we provide high-quality content and programs that inspire them to take action and provide the blueprint to quitting their jobs in the next 1-3 years. For passive investors, we provide a consistent flow of high-quality investment opportunities that provide passive income and long-term wealth. We do all of this to empower people to live a life of significance.
You’ll be sharing your brand story with potential investors time and time again, so be sure you know who you are and what you stand for as a syndicator. People can smell dishonesty, so don’t copy someone else. Be authentic, and you will find the right audience. An audience that knows, likes and trusts YOU.
Step# 2: Bang the Drums
Once you develop your own unique brand, the next step is to “bang the drums.” Like Dan Handford at Deal Maker Live, you have to capture attention and generate leads. (Check out the video that accompanies this post for to find out how Dan illustrated this step!)
Build a platform to gain visibility as a syndicator and get the word out about your business. The most obvious way to do this is to create a website. But what else can you do?
Generate buzz around your brand by:
- Being a guest on multifamily podcasts
- Building an email list with free content (e.g.: eBook or report)
- Writing informative blog posts
- Generting educational videos
The goal here is to serve your audience—and that will attract more people to your brand as a syndicator.
Tip # 3: Keep Your Investors Engaged
Once you’ve attracted the people you want to serve, it’s important to keep those potential investors engaged with consistent deal flow. You may need to align with a few other high-quality operators so that you can offer your audience multifamily opportunities on a regular basis.
Other ways to keep investors engaged include frequent emails, calls, webinars and property tours. Stay in front of your investors and become their go-to syndicator.
Final Thoughts
To stand out among the crowd of syndicators and capital raisers in the multifamily space, it’s crucial to…
- Develop your brand
- Bang the drums
- Keep your investors engaged
In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Gary Vaynerchuk describes this process: Provide value over and over and over—and then ask your audience to invest their money in a deal you’re syndicating!
Interested in learning more about how to raise money for your first multifamily deal? Download our free eBook, The Secret to Raising Money to Buy Your First Apartment Building.
