We recently shared a video about building your personal brand. If you want to get into real estate investing, you need to consider your social media presence, because everything you share about your business and your self contributes to your brand and how you are perceived.
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How to Build Trust in Your Brand
Here are some things to consider when sharing about your business, whether it’s on Instagram, a blog post, or your newsletter:
You are a human, which means, you're not perfect. The most important aspect of establishing trust with your audience is allowing your true self to be seen. Use your real voice when writing or speaking. When you are authentic, your audience will sense this right away. It’s all about honest communication.
Think of your audience, your potential investors, and brokers, as potential friends rather than customers, and nurture those friendships. Be available for phone calls. Answer emails. Reach out but also respond when people reach out to you.
Share your story.
People want to know where you’ve been and how you got to where you are now. They want to hear your real story, and not just the shiny parts. Share your missteps and mistakes, even your big failures, the same way you share your successes.
Offer top-notch customer service.
if you want to scale your syndication business, you need to go above and beyond to really provide a white glove investor experience. You need to communicate with them, you need to let them know what's going on with their capital. This is something we adhere to at Nighthawk, even if someone hasn't invested with us, we stay on top of communication. Let's face it, investors are putting in at minimum $75,000 for our investments, and they want to know what's going on with their money. We communicate with them as much as possible.
If you're writing a blog or sending a newsletter or posting on social media, create a posting schedule. Decide how often you are going to communicate and stick with it, so your audience knows what to expect. At Nighthawk, we’re sharing great investment opportunities, but there's more to it than that. We want to be there for our investors, we communicate with them early and often about these investments. We provide regular content to our investors. We're consistently emailing them to share what’s down the pipeline and answer questions.
Most of all, provide value. Look at every communication, or post, as a way to provide value to your audience. Your brand is a reflection of your hard work and passion. Share the lessons you’ve learned and focus on the path you’ve taken to success. Share real and concrete answers and provide your audience with what it’s looking for.
In the end, building trust is a key factor to your success.
Your investors need to be able to trust you, and the way you present yourself shows them whether or not they can.
Obviously, one of your goals as a syndicator is raising capital. You want to raise as much capital as possible for deals and make your life easier. Your other goal is to provide a sense of comfort for your investors.
You want your investors to be able to say they trust you.