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Imagine being able to raise millions of dollars for a syndication deal in just a few days, with very little effort on your part. If you build it right, an online platform allows you to do just that, scaling your capital raise business by 10X in just 12 to 18 months!

Kate Buck is the Director of Marketing for us here at The Michael Blank organization. With nearly 15 years of experience in social media management and content production, Kate has worked with some of the top names in the digital marketing space and led strategic social media campaigns for global corporations, films, entrepreneurs and nonprofits.

On this episode, Kate turns the tables to ask me some questions about building an online platform to raise capital for multifamily syndications. We discuss what it takes to build an effective digital marketing platform and why you DON’T have to be a writer or a tech genius to do it. Listen in for the 4 things your platform needs before you try any of the more advanced marketing strategies (like paid advertising) and learn how I leveraged our online platform to raise $8M in 3 days!

Key Takeaways

Kate’s extensive background in digital marketing

How I learned the value of online marketing to raise capital

Why syndicators need to create an online platform

The function of an online platform for syndicators

  1. Attracts certain kind of person/investor
  2. Capture information (e.g.: email address)
  3. Serve audience with educational material
  4. Lead audience to some transformation

The biggest mistakes syndicators make in creating a platform

Why ANYONE can build an online platform to raise capital

The 4 things your platform needs before you try advanced strategies

  1. Method of capturing leads
  2. Series of automations to welcome and indoctrinate
  3. System for onboarding to investor club
  4. Infrastructure + commitment to produce regular content

Some advanced marketing strategies for promoting your platform

The business case for building an online platform to raise capital

Connect with Kate Buck

Kate’s Website

Kate on LinkedIn

Kate on Twitter

Kate on Facebook


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