Why would a real estate investor want to share content on social media?

Yes, we can build relationships with other investors and raise capital without Instagram or YouTube. But social platforms help us maintain those real-life connections and make tens of thousands of others!

So, how can we use social media to crush it in real estate?

Lili Thompson was playing with the Harlem Globetrotters when COVID hit. Stuck at home with nothing to do, Lili learned about wholesaling and decided to try it—and document the process on social media.

Today, Lili is one of the rising stars in the real estate space, and she has 148K subscribers on YouTube.

On this episode of Financial Freedom with Real Estate Investing, Lili joins cohost Garrett Lynch and me to discuss how she benefits from sharing her real estate journey on YouTube, describing the connections she’s made with other beginners and experienced investors alike.

Lili offers insight into how she built an audience on social media and explains why it’s important to produce content consistently.

Listen in to understand why Lili is shifting into the multifamily space (using my Syndicated Deal Analyzer) and take the first steps to creating a thought leadership platform of your own, no matter where you are in your real estate journey!

Key Takeaways 

How Lili got into real estate investing

  • House hacked first post-college home
  • Started wholesaling during pandemic

How Lili benefitted from wholesaling

  • Learned what good deal looks like
  • Made connections with local investors
  • Build capital (up to $10K per contract)

Why Lili shares her journey on YouTube

  • Media part of job with Globetrotters
  • ‘Do cool things and document it’

What Lili’s learned from documenting her journey

  • Educate people by creating content
  • Connect with other beginners
  • Network with experienced investors

The benefits of sharing your journey on social media

  • Extreme form of accountability
  • Connect with other content creators

Lili’s insight on building an audience on YouTube

  • Don’t have to be expert to help people
  • Be consistent, use YouTube strategy

How to overcome the fear of getting started

  • Just film and let authenticity come through
  • Use your phone, tools you’ve already got

Why it’s important to produce content regularly

  • Keeps you top of mind
  • Attract investors

Why Lili is considering a shift to multifamily

  • Joined mastermind through BiggerPockets
  • Realized bigger deals take same work

How analyzing multifamily deals is different

  • Single family valued based on comps
  • Apartments through income and expenses

What Lili likes about the Syndicated Deal Analyzer

  • Identify good deals much faster
  • Leverage 10-minute offer tool

Lili’s plan for raising capital for multifamily

  • Partnered with passive investor on BRRRRs
  • Built trust, willing to invest in larger deals

What’s next for Lili Invests

  • Direct mail campaign (5- to 50-unit deals)
  • Build relationships with brokers

The tools Lili uses for a direct mail campaign

  • Pull list from PropStream
  • Send Ballpoint Marketing letters

Connect with Lili Thompson

Lili Invests

Lili on YouTube

Lili on Instagram

Related Articles

Wholesaling Multifamily

Pros and Cons of Wholesaling Real Estate

How to Be a Successful Real Estate Entrepreneur


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Financial Freedom with Real Estate Investing by Michael Blank

Lili on BiggerPockets Real Estate Rookie Podcast


Ballpoint Marketing

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Email [email protected]

Podcast Show Notes

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