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You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time?

Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world’s largest science research challenge, the $10M Evolution 2.0 Prize. Perry’s reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office.

On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry’s advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!   

Key Takeaways 

The concept of the 80/20 principle 

Perry's realization re: the fractal nature of 80/20

How a syndication businesses can scale using 80/20 

How to identify the 20% of investors to focus on

Perry’s insight around the 20/120 rule of business

The message in Perry’s book Memos from the Head Office

Connect with Perry Marshall

Perry’s Website 

Sell 80/20


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Financial Freedom with Real Estate Investing by Michael Blank

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

‘80/20 Is a Fractal Law of Nature’ in Harvard Business Review

John Paul Mendocha

Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd

Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche

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Podcast Show Notes

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