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Growing a successful real estate business means growing a solid team. But many entrepreneur-investors struggle with hiring and don’t spend enough time developing key leadership skills.

So, what makes for a successful leader in the multifamily business? How do you decide what to delegate, communicate the vision for your business and help the people on your team excel?

Known as the CEO Whisperer, Cameron Herold is Founder of the COO Alliance and Second in Command Podcast, a coaching practice and training platform that helps C-suite leaders double their revenue in three years or less.

Cameron is well-known for engineering 1-800-GOT-JUNK?’s growth from $2M to $106M in revenue in just six years as COO. He is also the bestselling author of Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future.

On this episode of Financial Freedom with Real Estate Investing, Cameron joins cohost Garrett Lynch and me to explain what makes a successful leader, describing how a vivid vision helps leaders focus on the right opportunities and communicate with their team.

Cameron shares the activity inventory he uses to help leaders learn to delegate, challenging us to offload anything that’s outside our genius and free up our time for revenue-generating activities.

Listen in for Cameron’s insight on creating personal development plans for the individuals on your investing team and learn his FOCUS x FAITH x EFFORT formula for success!

Key Takeaways 

How Cameron got involved in 1-800-GOT-JUNK?

  • Met founder in EO mastermind group
  • Joined team as COO (employee #14)
  • Grew from $2M to $106M in revenue

Cameron’s take on what makes a successful leader

  • Emotional intelligence, introspection
  • Commitment to continuous growth

The biggest mistakes leaders make

  • Lack of focus and failure to delegate
  • Don’t grow/develop people on team

Cameron’s secret formula for success

  • Clarity to say NO to wrong opportunities

Why it’s crucial for leaders to have a vivid vision

  • Can’t read each other’s minds
  • Create description of company in 5 years

How Cameron helps leaders learn to delegate

  • Start by hiring executive assistant
  • Use activity inventory to categorize tasks
  • Offload anything outside your genius

Cameron’s response to ‘I can’t afford to delegate’

  • Frees up time to work on generating revenue
  • Cut costs in other areas of life

Cameron’s best practices for developing your team

  • Determine ‘ideal future state’ for individual
  • Reverse engineer personal development plan

What to do when a new hire has skill deficiencies

  • Retrospective on how hired person
  • Find flaw in interview/onboarding process

Cameron’s advice on finding the right partner

  • Choose someone you trust implicitly
  • Agree on roles and responsibilities

Cameron’s approach to building a business

  • Build in work-life integration from get-go
  • Build-to-sell vs. legacy business

Connect with Cameron Herold

Invest in Your Leaders

Second in Command Podcast

Books by Cameron Herold

Related Articles

Meet the Nighthawk Equity Team

Collaborating With Your Property Management Team

How to Grow and Lead a Real Estate Investing Team


Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Access Michael’s Free Resources in the Freedom Vault

Review the Podcast on iTunes

Financial Freedom with Real Estate Investing by Michael Blank

Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future by Cameron Herold

The Miracle Morning for Entrepreneurs: Elevate Yourself to Elevate Your Business by Hal Elrod and Cameron Herold



Cameron’s TED Talk on Raising Entrepreneurs

Entrepreneurs’ Organization

Dan Sullivan—The Strategic Coach

Gino Wickman on Financial Freedom with Real Estate Investing EP243

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Apartment Investor Network Facebook Group 

Email [email protected]

Podcast Show Notes

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