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Scaling up a multifamily investing business starts with scaling up your capital raise.

And one key strategy for expanding your investor network is to get referrals from friends and family who already invest with you.

But how do you encourage your investors to talk about their experiences? How do you leverage referrals to build momentum in raising money for real estate deals?

Dan Reilly and Greg Danielson are Managing Partners at Measured Capital, a private equity firm that sponsors value-add multifamily investment projects.

Dan and Greg both walked away from lucrative careers for real estate, and since becoming partners in 2022, they have built a portfolio of 500-plus units.

On this episode of Financial Freedom with Real Estate Investing, Dan and Greg join us to explain how they overcame limiting beliefs around talking to brokers and scaling up quickly to build a successful multifamily business.

Dan and Greg discuss their decision to invest in Des Moines and Jacksonville, describing how they’re gaining traction in those markets and dealing with deal flow challenges.

Listen in for Dan and Greg’s approach to raising money from their network and get strategic advice on how to land referrals for investors from friends and family.

Key Takeaways

Why Dan and Greg ‘threw away’ lucrative careers for real estate

How Dan and Greg took action on their desire for a different life

What mindset issues Dan and Greg had to overcome early on

How Dan and Greg overcame their limiting beliefs

What gave Greg the confidence to skip SFH investing

Dan and Greg’s first multifamily deal as GPs

Dan’s approach to asking friends and family to invest

How Dan and Greg divide up their roles and responsibilities

How to get referrals for investors from friends and family

Dan and Greg’s interest in the Des Moines and Jacksonville markets

Dan and Greg’s transition from co-GPs to lead sponsor

Dan and Greg’s biggest challenges right now

Dan and Greg’s advice for aspiring multifamily investors

Related Articles

Mastering Multifamily Syndication

Building Your Multifamily Resume Through Partnerships

How to Build Trust in Your Brand

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Financial Freedom with Real Estate Investing by Michael Blank

Podcast Show Notes

10X Is Easier Than 2X: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy

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