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Most of us feel uncomfortable asking people for money, yet as apartment building investors we must raise capital to operate a successful business. Today’s guest argues that he doesn’t ask people for money, but offers opportunities to collaborate on projects that are a good fit for individual investors.

Victor Menasce is managing partner of US Real Estate Partners LP and author of the book Magnetic Capital: How to Raise All the Money You Need for ANY Worthy Venture. He spent the first 25 years of his career in high tech, achieving success as a microprocessor designer. But the frequent travel was a strain, and Victor realized that the days of building wealth in that industry were over. In search of a career that would have a meaningful impact, in an industry known for creating wealth, he started investing in real estate as a side hustle. His first projects involved medium-term executive rentals for parliamentary and embassy staff in Ottawa as well as local rent-to-own transactions. Victor then expanded to US markets and transitioned to real estate full-time.

His current specialty involves building new apartments in an infill urban setting across multiple domestic and international markets. Leveraging the skills around raising capital he developed in the tech industry, Victor has become an expert in helping investors divert their money from high-risk equity markets into safe multi-family real estate assets. Today Victor details the five key elements of raising capital and explains why some people repel the very money they’re trying to raise. Listen and learn from a developer who has raised more than $300 million in his nine-year real estate career!

Key Takeaways

[7:01] Why Victor views real estate as a team sport

[7:47] The most difficult part of Victor’s transition from full-time job to real estate

[10:00] Why some repel money when they’re trying to raise it

[11:17] The first key element of raising capital – RELATIONSHIPS

[15:18] The second key element of raising capital – TRACK RECORD

[17:42] The third key element of raising capital – TRUST

[20:09] The fourth key element of raising capital – COMPELLING OPPORTUNITY

[25:40] The fifth key element of raising capital – ALIGN PROJECT GOALS WITH INVESTOR

[30:55] The biggest mistake entrepreneurs make

[33:28] How to invest like a billionaire, even if you’re not

[35:36] Victor’s advice for people hesitant to ask for money

Connect with Victor


Magnetic Capital: How to Raise All the Money You Need for ANY Worthy Venture by Victor Menasce

Magnetism Scorecard

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

Free eBook: The Secret to Raising Money to Buy Your First Apartment Building

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