Building a platform is an important part of raising money at scale. But you need more than a website to demonstrate your credibility with potential investors.

Becoming an author gives you authority. It allows you to share your investing thesis with many, many prospects and generate leads as well as referrals.

But what does the process of writing a book look like? And why would you publish yet another real estate book when there are already so many others on the market?

Chandler Bolt is Founder and CEO of Self-Publishing School, a platform that has helped 7,000 entrepreneurs publish books in the last 7 years.

Chandler also serves as host of the Self-Publishing School Podcast and author of six bestselling books. His latest release is called Published: The Proven Path from Blank Page to 100,000 Copies Sold.

On this episode of Financial Freedom with Real Estate Investing, Chandler joins Garrett and me to explain what writing a good book does for your business and how to use a book to build your email list.

Chandler walks us through the eight milestones in the process of writing a quality book and shares his best practices for finishing a rough draft in just 30 days!

Listen in for Chandler’s insight on having a successful book launch and learn how to write a bestseller that attracts potential investors to your real estate syndication business.

Key Takeaways

Why real estate syndicators should write a book

  • Communicate with many potential investors
  • Gives leverage to raise money at scale

What a good book does for your business

  • Builds authority, credibility with prospects
  • Generates leads, sales and referrals

How to use a book to build your email list

  • Include audio book and summary for free
  • Offer preview on Amazon for free leads
  • Include CTAs with additional resources

Chandler’s insight on the 4 Ps of a bestselling book

  1. Person
  2. Pain
  3. Promise
  4. Price

Chandler’s 8 milestones in writing a book

  1. Mind map
  2. Outline
  3. Rough draft
  4. Self-editing
  5. Professional editing
  6. Cover design
  7. Formatting
  8. Launch

The downside of hiring a ghostwriter

  • Writing not in your voice
  • Can be very expensive

Chandler’s 30-day rough draft challenge

  • Write for 2 30-minute blocks each day
  • Post daily word count

What parts of the process you should outsource

  • Editing
  • ‘Final mile’ (production and distribution)

Chandler’s 3 keys to a successful book launch

  1. Create launch team
  2. Get reviews
  3. Do promotion

Connect with Chandler Bolt

Self-Publishing School

Self-Publishing School Podcast

Published: The Proven Path from Blank Page to 10,000 Copies Sold by Chandler Bolt

Connect with Michael Blank

Michael on Facebook

Michael on Instagram

Michael on YouTube

Michael on TikTok

Apartment Investor Network Facebook Group

Email [email protected]

Resources

Learn More About Michael’s Mentoring Program

Join the Nighthawk Equity Investor Club

Access Michael’s Free Resources in the Freedom Vault

Review the Podcast on Apple Podcasts

Financial Freedom with Real Estate Investing by Michael Blank

Podcast Show Notes

Skip the Flip: Secrets the 1% Know About Real Estate Investing by Hayden Crabtree

Hayden Crabtree on Self-Publishing School EP111

The Investors Guide to Growing Wealth in Self-Storage by AJ Osborne

AJ Osborne on Self-Publishing School EP148

The Russell Brunson Value Ladder

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