Building a platform is an important part of raising money at scale. But you need more than a website to demonstrate your credibility with potential investors.
Becoming an author gives you authority. It allows you to share your investing thesis with many, many prospects and generate leads as well as referrals.
But what does the process of writing a book look like? And why would you publish yet another real estate book when there are already so many others on the market?
Chandler Bolt is Founder and CEO of Self-Publishing School, a platform that has helped 7,000 entrepreneurs publish books in the last 7 years.
Chandler also serves as host of the Self-Publishing School Podcast and author of six bestselling books. His latest release is called Published: The Proven Path from Blank Page to 100,000 Copies Sold.
On this episode of Financial Freedom with Real Estate Investing, Chandler joins Garrett and me to explain what writing a good book does for your business and how to use a book to build your email list.
Chandler walks us through the eight milestones in the process of writing a quality book and shares his best practices for finishing a rough draft in just 30 days!
Listen in for Chandler’s insight on having a successful book launch and learn how to write a bestseller that attracts potential investors to your real estate syndication business.
Why real estate syndicators should write a book
- Communicate with many potential investors
- Gives leverage to raise money at scale
What a good book does for your business
- Builds authority, credibility with prospects
- Generates leads, sales and referrals
How to use a book to build your email list
- Include audio book and summary for free
- Offer preview on Amazon for free leads
- Include CTAs with additional resources
Chandler’s insight on the 4 Ps of a bestselling book
Chandler’s 8 milestones in writing a book
- Mind map
- Rough draft
- Professional editing
- Cover design
The downside of hiring a ghostwriter
- Writing not in your voice
- Can be very expensive
Chandler’s 30-day rough draft challenge
- Write for 2 30-minute blocks each day
- Post daily word count
What parts of the process you should outsource
- ‘Final mile’ (production and distribution)
Chandler’s 3 keys to a successful book launch
- Create launch team
- Get reviews
- Do promotion
Connect with Chandler Bolt
Connect with Michael Blank
Email [email protected]